I recently flipped through a book that a friend of mine was reading, Jame Scott's "Domination and the Arts of Resistance". a fairly scholarly book, but one with a thesis that has some relevance to the trend toward seeing Enterprise 2.0 as a game-changer for the corporate world. I wanted to share some thoughts that I drew from an admittedly limited reading of parts of his book and how it applies to the current Enterprise 2.0 discussion.
I had just read a post by Don Tapscott, about Wikinomics and Enterprise 2.0. Tapscott cites the four principles of Wikinomics-Peering,Being Open, Sharing, and Acting Globally - as the potential dirving principles of a new way of thinking about organizing commercial activities.Yet Tapscott notes that people with vested interests are bound to fight these sorts of changes to corporate power structures. After I leafed through Scott's book, I began to put together the connections that had been bubbling in the backof mymind since really being introduced to the Enterprise 2.0 concept at the FASTForward conference in January.
As of yet, I don't really have any answers, I just have questions thatI think are worthy of serious consideration.
Do employees in a corporation see the rules imposed by the senior management of the corporation as inevitable and impossible to overcome? That is, do employees see themselves as "us", and management as "them", with no serious chance of moving from one group to the other? Certainly in traditional heavy industries like coal mining, steel and auto manufacturing, employees have long held this view. The domination of management led to appalling conditions in some industries, a situation that led to the worldwide growth of organized labor. Newer industries like electronics and services have in many ways escaped the problems of that earlier era, but as anyone who has worked in an office knows, power relationships are very much a part of the modern corporate world. Dilbert,for instance, may be a comic strip, but it resonates with people because of the parallels they see with their own lives.
Does this environment create a situation where employees see no opportunity for their circumstances to change, and therefore accommodate themselves to the situation by forcing the ideas of corporate power structures to the back of their minds? Do they create, as Scott calls it,a false consciousness about their environment so they can live their lives in relative peace?
Will corporations want to embrace Enterprise 2.0? Will corporate boards, and more importantly corporate executives, see enough advantage in the gains that Enterprise 2.0 promises, or be threatened enough by the doom and gloom predictions for companies that fail to embrace Enterprise 2.0, to open channels of communication, flatten hierarchies, and share information in ways that they do not today?
Furthermore, if Enterprise 2.0 begins to bring measurable advantages to companies that embrace it, will that motivate the followers to make more than superficial changes in their corporate power structures? Will companies introduce some tools and technologies, but fail to follow through with the deeper cultural changes required to reap the rewards of Enterprise 2.0? If companies fail to follow through, will employees accept the limits on their empowerment, or will the situation create resentment and foster conflicts between employees and management? If the idea of Enterprise 2.0 is to foster collboration, will incomplete adoption of Enterprise 2.0 foster balkanization instead?
Executives at big companies are typically "A" players who have made their way to the top through hard work, good judgement, and dedication. After having worked during their professional careers in an environment that encourages individual competitiveness, will these "A" players be able to adapt to a more open environment that will enable people at the bottom of the hierarchy to become overnight stars?